Taylor Swift has become a regular at Kansas City Chiefs games since she started dating Travis Kelce.
Her NFL style was initially laid-back, as she appeared in simple sports jackets and sweatshirts.
Now, Swift has leaned into luxury and subtle nods to Kelce for her gameday looks.
Taylor Swift made her NFL debut in September 2023, revealing her romance with Travis Kelce in dramatic fashion by supporting him at a Kansas City Chiefs game at Arrowhead Stadium.
Over a year later, the couple still seems to be going strong. The superstar returned to Arrowhead on Monday night after the US leg of her Eras Tour ended.
The Chiefs continued their winning streak for the season by beating the Buccaneers, but it's Swift's gameday fashion that continues to make headlines.
She arrived in a sleek look that highlighted how her WAG style has evolved throughout her relationship with Kelce.
From standout $70,000 outfits to forgettable athletic looks, here's a look at everything she's worn, ranked from least to most stylish.
Taylor Swift's first gameday outfit was cute but ultimately forgettable.
Taylor Swift attended her first Chiefs game in September 2023.
Jason Hanna/Getty Images
She made her Arrowhead Stadium debut in studded $190 Ksubi shorts, a white $105 Dôen tank top, and $192 New Balance sneakers — all sold out as of November 2024.
The same could be said for the leather and denim getup she sported in October 2023.
Taylor Swift and Blake Lively attend a game between the New York Jets and the Kansas City Chiefs at MetLife Stadium on October 1, 2023.
Kevin Sabitus/Getty Images
As the Chiefs battled the New York Jets at MetLife Stadium, Swift cheered the team on from a box suite.
Her simple outfit for the occasion included $528 denim shorts with crystal detailing from Area (which have since sold out), a black long-sleeved shirt, and a leather jacket from Gant.
She also accessorized with a $9,250 diamond choker and $1,795 Louboutin boots.
The outfit she wore to a December 2023 game had lots of team spirit but lacked interesting details.
Taylor Swift and Scott Swift at a Chief's game in December 2023.
Kathryn Riley/Getty Images
Her Chiefs pullover, for example, was a light-gray shade that didn't stand out in the audience. Her plaid skirt was also understated.
The most interesting aspects of her outfit were the accessories. Swift wore a $598 Mejuri ring with a red stone in the middle and a $35 handmade hat from a local Kansas City artist.
Swift quickly became intentional with her outfit choices.
Taylor Swift attends a Kansas City Chiefs game on October 12, 2023.
David Eulitt/Stringer/Getty Images
For a game in October 2023, Swift arrived wearing a red, white, and black jacket covered in Kansas City logos. The $130 piece, which is now sold out, was the work of Wear by Erin Andrews.
Though the jacket wasn't part of her flashiest outfit, Swift undeniably left her mark on the sports anchor's clothing business.
"I started screaming and freaking out and singing all my favorite Swiftie songs. And then yeah, we restocked, and we sold out. And thank you, thank you, Taylor Swift," Andrews told Seth Meyers during an appearance on his show.
Her vintage sweatshirt for an October 2023 game had a bit more personality.
Travis Kelce and Taylor Swift at Arrowhead Stadium in October 2023.
Charlie Riedel/AP Images
Swift paired a vintage Chiefs sweatshirt from Ellie Mae Studios with a black pleated skirt and loafers.
As usual, she added an assortment of jewelry to elevate her look, including Cartier's $13,400 Juste un Clou necklace. She also wore the $3,600 Heavy Belcher bracelet and the $1,050 Enamel Miniature Medallion from Foundrae, as well as Jacquie Aiche's $5,775 evil-eye bracelet and $4,675 7 Diamond Kate Smooth Bar bracelet.
Swift completed her look with a $21 custom friendship bracelet featuring an 87 in a sweet nod to Kelce, who wore a red plaid shirt after the game that coordinated with Swift's gameday look.
The designer jacket she wore to a game in January screamed luxury.
Taylor Swift cheers at a Chiefs game in January 2024.
Kathryn Riley/Getty Images
Rather than wearing team gear, Swift arrived at the sporting event in a white varsity jacket from Gant's collaboration with Kilo Kish.
The high-fashion piece featured stars and other shapes in the Chiefs' signature red, matching Swift's winter beanie and lipstick.
The jacket, which retailed for $1,800, is now sold out.
There was no missing Swift when she arrived at Arrowhead Stadium for a game in November.
Taylor Swift attends a Chiefs game at Arrowhead Stadium in November 2024.
Jamie Squire/Getty Images
She was photographed wearing a vintage, leather Chiefs jacket — a fan said her parents sold it on eBay for $169 — and black shorts from Agolde.
Other pieces included $2,195 Louboutin boots, a $3,900 Dior saddle bag, and a $630 belt from The Row. But it was her gold and diamond accessories that stole the show.
Swift wore $575 Louis Vuitton earrings, a $4,475 Chanel necklace, a $3,150 Louis Vuitton ring, and a $4,150 ring from Retrouvai.
One of Swift's most memorable looks came on Christmas Day.
Taylor Swift and her brother Austin Swift attend a Chiefs game on Christmas 2023.
Jamie Squire/Getty Images
She attended the holiday Chiefs game alongside her brother Austin, who was dressed as Santa Claus.
Though Swift wasn't in costume, she was dressed with holiday spirit. To complement her Santa hat, which was embroidered with Kelce's jersey number, Swift wore an $895 bomber jacket from Guest in Residence, which has since sold out.
She also sported a now-sold-out Hill House skirt, $35 Sheertex tights, and heeled Prada loafers.
Swift's Super Bowl look was fairly simple, but a slew of symbolic accessories made it stand out.
Taylor Swift attends the 2024 Super Bowl.
Perry Knotts/Getty Images)
The base of Swift's look for the 2024 Super Bowl — which the Chiefs won — was all black. She paired Dion Lee's crochet corset top with Area's $695 crystal slit jeans and $1,195 suede ankle boots from Christian Louboutin.
Swift also wore a red Chiefs bomber jacket from WEAR by Erin Andrews, which cost $129. Her accessories also nodded to the Chiefs, like Judith Leiber's red football clutch. The bag is not available in red online, but brown, gold, and pink versions cost $3,995 on the brand's website.
Her $3,325 necklace from Stephanie Gottlieb featured an 87, a nod to Kelce's jersey number. She also wore a diamond tennis choker from the brand, which cost $7,995.
Swift adorned herself with other red jewelry, including two rings from Shahla Karimi, Retrouvai's $4,550 Ruby Magna ring, and The Last Line's $695 diamond-studded Heart Twist earring, which is sold individually.
Swift put a more glamorous spin on her NFL style when the Chiefs played the Green Bay Packers in December 2023.
Lyndsay Bell, Taylor Swift and Brittany Mahomes attend a Kansas City Chiefs game in December 2023.
Stacy Revere/Getty Images
Instead of wearing a sweatshirt or jersey with the Chiefs logo, Swift donned Stella McCartney's $2,400 belted teddy coat for an away game in Wisconsin. The red color was perfect to support the Chiefs.
The rest of Swift's look was black, including her Louis Vuitton mini wrap skirt, which retails for $3,400. She also wore a black mock-neck top with Cartier's Agrafe Herringbone Twisted necklace atop it. The $27,250 necklace featured gold and diamond detailing, matching Swift's $1,400 linked tennis earrings from Vrai.
Stuart Weitzman's $995 thigh-high Vidaland boots completed her ensemble.
Her coordinating Vivienne Westwood set for an October game was among her most high-fashion NFL looks.
Taylor Swift attends a Kansas City Chiefs game in October 2024.
David Eulitt/Getty Images
The $1,875 off-the-shoulder Sunday corset and $1,010 Meghan kilt from Vivienne Westwood featured a plaid pattern with maroon detailing that subtly nodded to the Chiefs.
Vivienne Westwood also designed Swift's $1,270 Grace boots and $590 Belle Heart-Frame Jacquard bag.
She didn't hold back on her jewelry for the game, wearing over $46,000 worth of it with the look, including her Cartier necklace and $5,680 custom diamond TNT bracelet from Wove that Kelce gave her as a gift.
Jacquie Aiche designed Swift's bracelets: the $4,675 Seven-Diamond Kate Smooth Bar bracelet and the $5,250 evil-eye bracelet. She also wore various rings, including Shahla Karimi's $3,490 Cloud Offset Pear ring and two custom-made ruby-studded rings from Effy Jewelry.
Swift's jacket for the Chiefs' New Year's Eve game coordinated with a piece Kelce wore the same week.
Taylor Swift attends a game between the Cincinnati Bengals and the Kansas City Chiefs at Arrowhead Stadium on December 31, 2023.
Jamie Squire/Getty Images
Swift's look for the game between the Chiefs and the Bengals was simple: black pants, a belt, and a black top.
But a white-and-black varsity jacket designed by Jeff Hamilton brought a pop of team spirit to her look. The jacket featured an assortment of patches, including the "KC" arrowhead logo on the front and back, the NFL logo, and a football helmet. Swift's jacket also said "Chiefs" in red lettering.
Kelce and Swift's jackets were custom, but Hamilton sells a similar jacket for $850 on his website.
Swift subtly paid tribute to her boyfriend with a gold and diamond bracelet last year.
Taylor Swift and Travis Kelce after the 2024 AFC Championship.
AP Photo/Julio Cortez
After Kelce and his teammates won the 2024 AFC Championship, Swift joined him on the field to celebrate. There, fans got a closer look at her red and black outfit.
It included a $695 red sweater from Guest in Residence, $2,830 earrings from Wwake, a $6,250 diamond ring from Jacquie Aiche, and $35 Sheertex tights.
But the gold, diamond-embellished tennis bracelet from Wove seemingly had the most sentimental value to Swift.
The brand's founder, Kendall Junck, previously told Business Insider that the bracelet was part of a jewelry collaboration with pro golfer Michelle Wie West, who is friends with Kelce.
She said that when West reached out to gift Kelce some of the pieces, he requested matching bracelets with the letters "TNT" for Taylor and Travis.
Swift's oversize T-shirt dress offered a fun spin on Chiefs merchandise for their September game against the Bengals.
Danielle Haim and Taylor Swift arrive at Arrowhead Stadium on September 15, 2024.
Scott Winters/Icon Sportswire via Getty Images
Swift's oversize 1995 Salem shirt hit her mid-thigh, allowing her to wear it as a dress. The red piece featured the Chiefs logo and the team's name.
Swift did not reveal where she bought the shirt, though Kansas City business Westside Storey, which sells souvenirs and curated vintage items, told BI it was selling the same piece a week before she was spotted wearing it.
Swift paired the top with Giuseppe Zanotti's $1,650 Frannie boots and Louis Vuitton's Coussin bag, which retails for $4,800.
She wore several high-end jewelry pieces, including Louis Vuitton's $625 My LV Chain earrings. Swift also stacked two necklaces, Vitaly's $120 Shimmer Chain and Melinda Maria's $118 Julian Loves Diamonds Necklace 16, which features diamondettes.
Swift rocked a vintage sweatshirt at a Chiefs game in December 2023.
Taylor Swift attends a Kansas City Chiefs game on December 10, 2023.
Jamie Squire/Getty Images
Swift attended the Chiefs game against the Buffalo Bills in December 2023 wearing a $250 vintage sweatshirt, which said "Chiefs" in large letters and featured the team's logo on one sleeve.
Swift dressed up the casual sweatshirt by pairing it with a $2,100 leather miniskirt from Khaite, which she wore backward, Larroudé's $500 Kate Hi boots in black leather, and GANT 240 Mulberry Street's $1,700 tailored coat in black.
She also added Mejuri's Heirloom Ring, which costs $648, and Mazin Jewels Open Rivet Ring, a $64 piece.
Her custom jacket for the Chiefs' playoff game against the Miami Dolphins in January was one of a kind.
Taylor Swift attending an NFL game between the Kansas City Chiefs and the Miami Dolphins.
Ed Zurga/AP Photo
Swift attended the playoff game in a custom red jacket made by Kristin Juszczyk, a designer married to San Francisco 49ers fullback Kyle Juszczyk.
Kristin made the oversize puffer jacket using one of Kelce's jerseys, as she documented in a TikTok, so it featured his number, 87, on the front and sleeve, as well as his name. She also embroidered "Chiefs Kingdom" onto the jacket.
Swift focused her look on the jacket, pairing it with a black top, Paige's $249 Gemma pants, and $1,395 Christian Louboutin combat boots.
She also wore Anine Bing's Waylon belt, which retails for $200 but is out of stock, and carried the $525 Ilda Bag from Manu Atelier.
Swift wore her best NFL look to date at the 2024-2025 season opener.
Taylor Swift at a Kansas City Chiefs game in September 2024.
David Eulitt/Getty Images
Swift seemed to signal she was fully stepping into her WAG era at the season opener in September, arriving at Arrowhead Stadium in an all-denim look.
She paired a denim version of Versace's Medusa corset, which retails for $1,325, with $174 mom shorts from Grlfrnd.
Swift also wore Giuseppe Zanotti's $1,650 burgundy thigh-high Frannie boots. The pricey shoes were more affordable than her Louis Vuitton side trunk bag, retailing for $3,950.
An assortment of high-end jewelry completed Swift's ensemble, including her TNT bracelet and a 1970s-inspired coin necklace from For Future Reference. The brand's founder, Randi Molofsky, previously told BI that the brand collaborated with Swift's stylist on the look.
"We were so lucky to work directly with Taylor's longtime stylist, Joseph Cassell Falconer, on last night's look for Taylor," he said. "He came to us specifically for the vintage coin necklace because he really had a vision of that bold, glam '70s style to pair with the denim-on-denim and over-the-thigh boot."
The priciest element of her outfit was a $29,100 ring from Retrouvai, which she paired with Howl's $4,800 Ruby Cocoon ring. Lizzie Mandler's $13,200 three-row Cleo bracelet sat on her wrist while she wore EF Collection's $895 diamond and prong chain earrings and the $590 Love Explosion Starburst Charm earrings from Three Stories Jewelry in her ears.
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