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The Samsung S90C, Sony A95L, and LG B3 are among the best TVs you can buy.
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If you're shopping for a new TV in 2024, there are many options. Stores are packed with colorful 4K displays, cheap HDTVs, and razor-sharp 8K sets. But while picture quality and specific features vary depending on what kind of display you get, the best TVs all share one thing in common: a reliable viewing experience.
I've been reviewing home entertainment products for more than a decade, and after hands-on testing and extensive research, I've selected the seven best TVs you can buy right now. The Samsung S90C is my top pick thanks to its high contrast, wide viewing angles, bright colors, and highly competitive price. Shoppers aiming to spend less should consider my budget pick, the Hisense U6K. Its Mini LED backlight helps it deliver better image quality than other TVs in its price range.
Below, you'll find all of my best TV picks, including high-end, midrange, 8K, and even HD models, to ensure that all budgets and viewing needs are accounted for.
Note: All of our recommendations are available in multiple screen sizes. You can select different sizes on each retailer's page. Features are typically carried over across sizes, but there may be slight performance differences.
The Samsung S90C is our pick for the best TV you can buy right now. It delivers top-notch image quality with a few picture-performance perks you won't find on other sets in its price range.
The S90C has a 4K QD-OLED panel. The "QD" before "OLED" means it uses a screen technology called quantum dots, which can deliver nearly unrivaled color performance. The S90C is the most affordable QD-OLED on the market, giving it an edge over similarly priced LG and Sony OLEDs that don't use quantum dots. For the money, the S90C is simply the best 4K TV we recommend.
We measured a peak brightness level of about 1,000 nits during our tests, which helps the S90C deliver vibrant high-dynamic-range (HDR) images. That's still not as bright as top QLED TVs, but the S90C's OLED panel gives it pixel-level contrast control, which results in deeper black levels and more precise highlights without any blooming.
Samsung's S90C uses OLED and quantum dot technology to produce unmatched picture quality for the money.
Ryan Waniata/Business Insider
The only notable feature that the S90C is missing is Dolby Vision support. Without getting too into the weeds, Dolby Vision is considered the best HDR format, and it's supported on Sony and LG displays. However, the benefits of Dolby Vision over other HDR formats, like HDR10 and HDR10+, are subtle, and the S90C's HDR10 performance is so good that most people won't notice a difference.
Though not our favorite smart TV platform, the S90C's Tizen interface works well enough and gives you access to all the best streaming services. And Samsung is the only TV brand that supports the Xbox Game Pass app directly on its TVs, which lets members stream Xbox games without a console. The TV also supports a smooth 144Hz refresh rate with a computer, a feature missing on rival LG and Sony models.
Samsung does sell more expensive OLED TVs that get even brighter, like the flagship S95C OLED, but it's hard to beat the S90C's overall value.
Note: The 83-inch S90C doesn't use quantum dots, so it's not expected to match the color performance of smaller models.
Best OLED on a budget
Though you can find plenty of affordable QLED and LED displays, cheap OLED TVs are hard to snag. Currently, LG's B3 is the closest thing to a budget OLED. It's still a bit pricey at full retail price, but the 65-inch model is a good deal when it's on sale for $1,300 or less.
Like the more expensive OLEDs we recommend, the B3 offers an infinite contrast ratio with perfect black levels and wide viewing angles. On the downside, the B3 has a lower peak brightness of about 600-700 nits. HDR content still looks good, especially with Dolby Vision support, but the brightest highlights you see won't pop with the same vibrancy that you'd get on Samsung's S90C, Sony's A95L, or LG's pricier C2 and G3. The lower brightness also makes the B3 less suited for spaces with many windows that let in sunlight.
On the plus side, the B3 has a 120Hz panel and HDMI 2.1 ports, just like LG's step-up models. This means it can support high frame rate gaming on a PS5, Xbox Series console, or PC. It also supports VRR (variable refresh rate). And the TV's webOS platform gives you access to plenty of apps.
LG still sells an even cheaper OLED, called the A2, but it's an older 2022 model, so it's difficult to find in stores and online. However, Best Buy sometimes has the 48-inch A2 model for as low as $550, which is an amazing price. Just keep in mind that the A2 isn't as good for gaming since it only has a 60Hz screen.
Best high-end display
The Sony A95L OLED is the absolute best high-end TV you can buy. Like Samsung's OLEDs, it uses quantum dots to offer industry-leading color and contrast. But on top of that, the A95L boasts higher peak brightness levels and benefits from Sony's unique picture processing to produce superior image accuracy and upscaling.
The differences can be subtle, but the A95L edges out other premium TVs in this class, including the Samsung S95C and LG G3. And unlike Samsung OLEDs, it supports Dolby Vision, which gives the TV scene-by-scene guidance for rendering color and contrast when watching Dolby Vision content on popular services like Netflix and Disney Plus.
The A95L is also the brightest OLED we've ever tested. We measured a peak of 1,500 nits with the TV in its most accurate "Professional" mode. That's exceptional for a display of this type and slightly higher than LG's G3. And though it doesn't reach the 200% increase that Sony touted before release, the A95L is 50% brighter than its predecessor, the A95K, based on our measurements.
Sony's A95L is the premium TV champ to beat thanks to its unrivaled picture accuracy.
Steven Cohen/Insider
The TV's proprietary picture processing also does an excellent job upscaling lower-quality sources, so cable TV and HD streams show fewer flaws. Sony's tech still leads the industry in delivering the most accurate picture for the best home theater experience.
The A95L's Google TV operating system works well so that you can stream all your favorite services with simple navigation. A handy voice remote is included with Google Assistant, and it has a convenient backlight that activates when you pick it up. Sony even includes a webcam for video calls and gesture controls.
The TV also has some nice design perks, including a stand that can be set up in one of two orientations: low profile, so the bottom of the screen is nearly flush with your entertainment console, or high profile, so the TV is lifted a bit to make room for a soundbar in front. And since this year's model uses left and right feet rather than a pedestal design, the low-profile option no longer causes the display to lean back.
As far as high-end TVs go, the A95L is a nearly flawless display. Its only real drawbacks are its limited number of 120Hz HDMI ports (just two) and its lack of 144Hz PC support. But if you have the funds and want the best picture quality that money can buy, the A95L is the TV to get.
Best budget QLED
The Hisense U6K is the most affordable TV of its kind. It has quantum dots and local dimming with a Mini LED backlight. The former feature enables a wide range of bright colors, while the latter gives the TV deep black levels. Mini LEDs are especially rare on a TV in this price range, and they enable more precise control over the panel's contrast levels.
You can often find the 65-inch U6K on sale for just $550, an incredible value. Sure, it has fewer dimming zones than step-up models like the U7K, but its performance is nearly unmatched by rivals in this class. Most budget TVs lack wide color support and often top out at about 300 nits, but the U6K offers an expanded color gamut and up to 600 nits of brightness. We generally recommend at least 800-1,000 nits for the best performance, but 600 is enough to start seeing the benefits of HDR.
Buyers who want a budget-friendly TV that doesn't skimp on HDR capabilities should look no further than the U6K.
Ryan Waniata/Insider
However, gamers should remember that the TV only has a 60Hz refresh rate rather than 120Hz. This means it can't support high frame rate gaming on a PS5 or Xbox Series X/S. The display's viewing angles are also poor, but that's to be expected for pretty much any TV in this class.
The U6K is a bit of an outlier in the TV market right now, hitting an especially appealing sweet spot between entry-level pricing and performance. There are cheaper TVs, but the U6K offers a big jump in image quality over other budget options while maintaining a low price.
Hisense's U7K is easily one of the best TVs for under $1,000. It offers a brighter picture and a higher refresh rate than the step-down U6K but still costs less than many similar TVs.
The U7K's QLED panel can deliver up to 1,000 nits of peak brightness, which is fantastic for a TV in this price range and nearly double what you get on the cheaper U6K. And the TV's Mini LED screen uses more dimming zones, so you get better contrast control. We saw deep black levels during our testing and encountered no notable halos around bright objects.
The U7K is an excellent midrange QLED TV with a colorful image and great contrast control.
Ryan Waniata/Business Insider
When it comes to gaming, the TV has two HDMI 2.1 ports, so it can support high frame rate and variable refresh rate (VRR) with full 120Hz compatibility on a PS5 or Xbox Series X. Its refresh rate can even go up to 144Hz with a PC, which is especially rare for a set in this price range. You also get solid smart TV capabilities via the display's Google TV interface and Google Assistant remote, but navigation can be a little sluggish.
Compared to more expensive QLED TVs, the U7K has some drawbacks. HDR highlights can't get quite as bright, and you might notice some minor brightness fluctuations and uniformity issues here and there. The TV's viewing angles are also mediocre, so color and contrast degrade if you sit off to the side.
Still, it's hard to fault the U7K too much for these cons since it does so much right for such an amazing price.
Samsung's QN900C is the company's top-of-the-line QLED TV. It boasts an 8K panel, which can deliver four times the total number of pixels compared to a 4K TV. It also uses a Mini LED backlight with exceptional local dimming capabilities to produce some of the best contrast and black-level performance we've ever seen on an LCD-based display.
The QN900C is also one of the brightest TVs you can buy. During our tests, it managed a peak of about 2,300 nits in Filmmaker Mode. This results in fantastic HDR images. And though it still can't compete with the infinite contrast ratio of an OLED, the QN900C's specular highlight performance has a bit more punch. Best of all, the TV can hit this high brightness while maintaining deep black levels with minimal blooming. Viewing angles are also superior to most rival QLED TVs, so colors and contrast degrade less when sitting off to the side.
We think 4K TVs are a much better value for the money, but there's no denying how gorgeous Samsung's 8K QN900C looks.
Steven Cohen/Insider
Of course, what really differentiates the QN900C from Samsung's other high-end TVs is its 8K screen, which offers a resolution of 7680 x 4320 versus the 3840 x 2160p resolution you'd get on a 4K TV. But while that is four times the resolution, the actual benefit of all those extra pixels is hard to see. Don't get us wrong, the QN900C is a razor-sharp display. But so are Samsung's top 4K TVs. The higher pixel density does give 8K sets a slight edge in clarity if you like to sit up close to a big display, but otherwise, we don't think 8K resolution is a big selling point.
This is reinforced by the fact that there really isn't any native 8K content to watch. Outside some YouTube videos, everything you'll find on major streaming services, discs, or cable will be in 4K, HD, or SD. The QN900C does an excellent job upscaling these lower resolutions to 8K, but again, the results aren't dramatically better than what you'll see on a much cheaper 4K model.
But if you're set on getting an 8K TV, you can't go wrong with the QN900C. It's one of the best Samsung TVs you can buy, especially if you opt for a 75-inch model or larger. You're more likely to notice the subtle benefits an 8K panel can provide at that screen size, so we don't recommend considering an 8K TV smaller than that.
Best HDTV
Buyers who just want a cheap HDTV in a smaller screen size should look no further than this affordable TCL display.
The S3 Series is a basic 1080p smart TV that ranges in size from 32 to 43 inches. At such small screen sizes, you'd be hard-pressed to see the full benefits of a 4K display, so the TV's Full HD resolution suits it just fine. Its smaller form factor also makes it a nice choice for cozier spaces like a bedroom.
When it comes to image quality, the S3 is nothing special. It doesn't use quantum dots or feature local dimming, so color, contrast, black-level performance, and brightness won't be anywhere near what you'd get with any of the more expensive TVs we recommend. It technically supports HDR10 playback, but the TV's specs aren't really capable of showing the benefits of that format, so we don't think HDR is all that useful on a TV in this class. However, the S3's basic picture performance gets the job done, especially if you just want something for casual viewing.
For smart TV streaming, the S3 uses the Roku OS. Roku's interface is one of our favorites thanks to its simplicity and reliability. It's not the most modern-looking platform, but it offers easy access to all the most popular streaming services.
Home theater fans and gamers should look elsewhere, but buyers who need a cheap HDTV should be satisfied with the S3.
Other TVs we tested
Amazon's Omni QLED Fire TV is a solid performer, but not quite good enough to make our guide
Ryan Waniata/Insider
Though they didn't quite make the cut, we tested several other models for consideration in our guide to the best TVs. Here's a rundown of some other notable displays we reviewed, along with details on why they didn't make our selection of top picks.
TCL Q7 QLED 4K TV - See at Amazon
TCL's Q7 is an excellent mid-tier 4K TV. It's similar to the Hisense U7K, our top midrange TV pick. However, the U7K has a slight edge thanks to its Mini LED backlight, which gives it better contrast control.
Roku Plus Series QLED 4K TV - See at Best Buy
The Roku Plus Series is a budget-friendly QLED TV with solid performance across the board. But we think most people shopping for a TV in this class are better off with the Hisense U6K, our top QLED pick on a budget, which costs a bit less.
Amazon Fire TV Omni QLED - See at Amazon
The Omni QLED is Amazon's flagship smart TV model. It offers convenient hands-free Alexa control, but its picture quality is beaten by cheaper sets like the Hisense U6K.
Amazon Fire TV Omni - See at Amazon
Amazon's standard Omni series 4K TV delivers mediocre picture performance for the money. If the TV's Alexa integration is a selling point, we recommend getting the Omni QLED instead since it delivers much better image quality for nearly the same price.
Test patterns used by Sony to show off the A95K's wide color capabilities.
Steven Cohen/Insider
We selected picks for our best TV guide based on a combination of hands-on testing and research informed by extensive expertise in the home entertainment product space. We evaluate displays across a series of testing factors, including image clarity, contrast, high dynamic range capabilities, peak brightness, color range, viewing angles, smart TV features, and overall value.
We use an X-Rite iDisplay Plus colorimeter to measure a TV's brightness and test patterns from the Spears & UHD HDR Benchmark 4K Blu-ray disc to evaluate other objective display capabilities.
We also rely on an assortment of clips from movies and TV shows to get a better feel for how a TV actually performs under regular use. Clips are selected to focus on sequences that help demonstrate a TV's black levels, highlight performance, color range, and clarity. We also watch a mix of native 4K (Ultra HD), high definition (HD), and standard definition (SD) content to see how a TV handles various resolutions through streaming, cable, and Blu-ray players.
Smart TV features and navigation are also tested to determine how long it takes for apps to load and how reliable overall stability is. Voice search and digital assistant performance are taken into account as well, along with other extra perks like ambient modes, smart home control, and game streaming support.
What to look for in a TV
Samsung TVs use the Tizen operating system.
Steven Cohen/Insider
If you buy a TV in 2024, chances are it will be branded as one of four primary display types: OLED, QD-OLED, QLED, or LED. Though performance varies depending on which specific model you buy, each technology has its own strengths and weaknesses that could make it better suited for different kinds of viewers.
Here's a rundown of the pros and cons for each, along with details on different smart TV platforms and TV size recommendations.
What is an OLED TV?
An OLED (organic light-emitting diode) TV uses self-illuminating pixel technology to display its images without a backlight.
Who it's best for: OLED TVs are best for people who want high-end picture performance in a space that doesn't let in a ton of ambient light. Though they still look good in most living rooms, they can be too dim for areas filled with direct sunlight.
Pros:
Infinite contrast ratio
True black levels
Wide viewing angles
Expanded color gamut
Overall performance is similar across different models
Cons:
Peak brightness is typically dimmer than top QD-OLED or QLED TVs*
Color volume can't match the best TVs with quantum dots
Some risk of burn-in in extreme cases
Limited sizes and budget tiers to choose from
*LG's G3 OLED TV uses Micro Lens Array (MLA) technology, enabling it to match top QD-OLED TVs' peak brightness.
What is a QD-OLED TV?
A QD-OLED TV is a type of OLED TV that adds a filter of quantum dots in its panel to enable better color and brightness performance
Who it's best for: QD-OLED TVs are great for people who want the absolute best picture quality. Since they're brighter than regular OLED models, QD-OLED TVs are suited for both home theaters and average living rooms alike, and they deliver a bit more HDR punch in highlights.
Pros:
Infinite contrast ratio
True black levels
Wide viewing angles
Expanded color gamut
Brighter than a regular OLED
Better color volume than a standard OLED
Cons:
Peak brightness still can't match top QLED TVs
Some risk of burn-in in extreme cases
Limited sizes and budget tiers to choose from
What is a QLED TV?
A QLED is a TV that uses an LCD (liquid crystal display) panel with an LED (light emitting diode) or Mini LED backlight and a filter of quantum dots. QLED TVs may or may not include local dimming, which enables contrast control over specific LEDs on the screen. To get the best performance on a QLED TV, you should look for models with local dimming and a Mini LED backlight.
Who it's best for: QLED TVs are good for people who favor high brightness to get the best performance in rooms that let in a lot of outside light. High-end models can also deliver excellent overall picture performance with vibrant HDR highlights, but we still prefer OLED technology for the best quality in a home theater.
Pros:
Top models have industry-leading brightness and color volume
Models with local dimming and Mini LEDs can provide great contrast
No risk of burn-in
Lots of sizes and budget tiers to choose from
Cons:
Even top Mini LED models can't match the contrast of an OLED
Black levels are lacking on models without local dimming
Viewing angles are typically mediocre
Performance varies a lot across different models and budget tiers
What is an LED TV?
An LED TV uses LCD panel technology with an LED or Mini LED backlight. Backlights can either be direct or edge-lit. The main difference between an LED and a QLED TV is that LED TVs don't use quantum dots. Most TVs branded as LED are budget-focused models without local dimming or wide color support, but there are some exceptions*.
Who it's best for: LED TVs are best suited for budget shoppers. Most of these displays only offer basic image quality and lack the color and contrast performance you'd get on a QLED or OLED.
Pros:
No risk of burn-in
Lots of sizes and affordable options
Cons:
Typically lack wide color support
Contrast is mediocre without local dimming
Edge-lit backlights can lead to uneven black levels
Viewing angles are usually mediocre
*Sony still sells midrange and high-end TVs branded as "LED" rather than "QLED." Some top Sony LED TVs include local dimming, Mini LEDs, and wide color support, which puts them in the same class as top QLEDs. But because Sony doesn't use "quantum dot" terminology for its wide color tech, it doesn't brand these TVs as QLED.
What size TV is best?
TVs come in various sizes, with some models offering options as small as 24 inches and others offering options as large as 100 inches or more. When deciding what size TV to get, you should consider a few factors, including the display's resolution, the size of the room it's in, how close you plan to sit, and how much money you're willing to spend.
Typically, bigger screen sizes are pricier than comparable models in smaller sizes, and you'll need to have a big enough TV stand or wall to fit the TV you buy. Certain sizes are also better suited for certain resolutions.
For instance, HD resolution screens are still acceptable for smaller sizes, around 43 inches or under. In that range, it's difficult to see the benefits of a higher resolution from an average viewing distance. On sets 50 inches and larger, however, we recommend opting for a 4K set to get the best image quality, especially if you plan to sit close to your display. Meanwhile, the benefits of 8K resolution are best appreciated on extra-large TVs that are 75 inches or more.
Many companies use 65 inches as their flagship size to show off their best TV models, and we think this size offers a great balance between big-screen immersion and value without getting too big for most living rooms.
Pretty much any new TV you buy in 2024 will be a smart TV with built-in support for accessing various streaming services. However, different brands use different smart TV operating systems (OS).
Here's a breakdown of popular smart TV platforms and the brands that use them:
Android TV: Older models from Sony, TCL, and Hisense
Fire TV: Amazon, Toshiba, Insignia, Pioneer, Hisense
Google TV: Sony, TCL, Hisense
Roku TV: Roku, TCL, Hisense
SmartCast: Vizio
Tizen: Samsung
webOS: LG
There are slight differences in the selection of apps across each service, but every major smart TV platform offers access to all the most popular streaming services. They all deliver similar features, but the style of navigation, personalization options, and extra perks vary.
We generally like Roku's interface the best since it's the most straightforward and reliable. However, its design is a little outdated compared to other platforms that offer a more slick, content-focused style.
Which smart TV OS is best for your needs depends on personal preference and whether you're already plugged into a smart home ecosystem. For instance, a Google TV or Fire TV will pair more seamlessly with existing Google or Amazon accounts and devices you might already own.
If you don't like the interface built into your TV, we recommend checking out our guide to the best streaming devices. You can choose a stand-alone streaming device with whatever OS you prefer. Stand-alone streaming players also tend to offer snappier performance than built-in smart TV interfaces. Reliable Roku and Fire TV devices are frequently on sale for as little as $20.
TV FAQs
2023 TVs, like the LG G3 pictured above, should remain available throughout much of 2024.
Steven Cohen/Business Insider
Should you wait to buy a new 2024 TV model?
Most TV brands announced their latest TV models at the CES trade show in January 2024. However, we're still waiting on specific pricing and release date details. Generally, new TVs start rolling out to stores in the spring, so we expect 2024 models to begin popping up for purchase in late March.
That said, 2023 TV models will remain available until stock runs out. Though there are exceptions, performance upgrades are typically minor from year to year, and we expect 2024 models to launch for higher prices than their 2023 counterparts are selling for. With that in mind, we think 2023 TVs will remain the best value for most of the year.
When is the best time to buy a TV?
If you're shopping for a new TV, the best time to purchase a display is during big deals events like Black Friday, Cyber Monday, or Amazon Prime Day. TVs often drop to their lowest prices during these sales. You can also find big discounts in the weeks leading up to the Super Bowl and shopping events tied to holidays like the Fourth of July and Memorial Day.
However, TVs still get smaller discounts year-round, so finding a solid deal outside a big sales event is not rare. For current discounts, check out our ongoing guide to the best TV deals.
What TV brands should you consider?
There are many TV brands to choose from, but some are better for certain needs than others. Sony, Samsung, and LG are the cream of the crop if you're looking for the latest display technologies and the best build quality. However, their midrange and entry-level TVs are slightly overpriced compared to similar options from competing brands. If you want a high-end OLED or QLED TV, the above brands should be your first choice, but you can often get more bang for your buck from other companies.
For instance, Hisense, TCL, and Vizio all sell affordable mid-tier QLED TVs that offer similar, if not better, picture quality than comparable options from Sony, LG, and Samsung. You'll still get better build quality and fancier design perks from those more expensive brands, but these value-geared companies deliver advanced features like quantum dots and local dimming without breaking the bank.
Roku and Amazon have also launched midrange and entry-level TVs to compete with Hisense, Vizio, and TCL. Their top models are solid buys if you can snag them on sale, but otherwise, you can find options with slightly better specs for about the same price from other companies.
Buyers who just want a no-frills entry-level LED TV should also consider budget brands like Insignia and Toshiba. Both companies sell inexpensive 4K and HDTVs that use the Amazon Fire TV interface, and they tend to get heavily discounted during sales like Prime Day and Black Friday. Generally, we recommend paying a bit more to get a TV from one of the other brands we've already mentioned, but these displays are fine for casual viewing, especially if you want a smaller screen for a bedroom or dorm.
Do TVs offer good sound quality?
Generally speaking, TVs offer mediocre sound quality. To keep TVs thin and affordable, manufacturers use small speaker drivers, often positioned in areas with poor performance. This leads to weak sound quality with muddy dialogue, flat dynamics, and a lack of bass.
We recommend purchasing a soundbar or a full surround sound system to get the best sound quality with your TV. Check out our guides to the best soundbars and the best Dolby Atmos soundbars to see our top recommendations. And for more details on the latest advancements in immersive surround sound technology, check out our guide to all the ins and outs of Dolby Atmos.
Should I be worried about burn-in on my TV?
If you leave a static image on your TV for too long, some displays are susceptible to an issue called burn-in. When burn-in occurs, a faint outline of an image gets permanently stuck on your display. Thankfully, burn-in is rare on modern TVs, so most people don't need to worry about it. However, there are some considerations you should be aware of.
First and foremost, OLED is the only current TV technology prone to burn-in. Though LCD-based TVs, like QLED and LED, are not 100% immune to burn-in, cases are so rare that they're not considered to be at risk like an OLED TV. But while OLED shoppers should be mindful of this risk, all OLED TVs have built-in features designed to prevent burn-in, including pixel-shift modes and pixel-refreshers.
Websites like Rtings have done long-term burn-in tests with various OLED models. Though their results prove that burn-in can technically occur on even the best OLED TVs, their tests reveal that it's not really an issue for people with regular viewing habits. Burn-in only happens in extreme situations, like if you just watch the same cable channel with the same logo at the bottom of the screen all day long.
I've owned an LG CX OLED TV for over two years. I stream various services, watch cable TV, and play video games (with plenty of static elements) regularly, and the TV shows no signs of burn-in. Unless you plan to stay tuned to the same cable news channel 24/7, we don't think burn-in should be a primary factor when deciding between an OLED TV or another display type.
Best overall: Samsung S90C
Samsung's S90C uses OLED and quantum dot technology to produce unmatched picture quality for the money.
Ryan Waniata/Business Insider
Pros: QD-OLED panel with high-end contrast and colors, deep black levels, wide viewing angles, up to a 144Hz refresh rate
Cons: No Dolby Vision support, interface isn't our favorite
All things considered, the Samsung S90C is the best TV you can buy right now. It delivers top-notch image quality with a few picture-performance perks that you won't find on other sets in its price range.
The S90C has a 4K QD-OLED panel. The "QD" before "OLED" means it uses a screen technology called quantum dots, which can deliver nearly unrivaled color performance. The S90C is the most affordable QD-OLED you can buy, giving it an edge over similarly priced LG and Sony OLEDs that don't use quantum dots. For the money, the S90C is simply the best 4K TV on the market.
We measured a peak brightness level of about 1,000 nits during our tests, which helps the S90C deliver vibrant high-dynamic-range (HDR) images. That's still not as bright as top QLED TVs, but the S90C's OLED panel gives it pixel-level contrast control, which results in deeper black levels and more precise highlights without any blooming.
The only notable feature that the S90C is missing is Dolby Vision support. Without getting too into the weeds, Dolby Vision is considered the best HDR format, and it's supported on Sony and LG displays. However, the benefits of Dolby Vision over other HDR formats, like HDR10 and HDR10+, are often subtle, and the S90C's HDR10 performance is so good that most people won't notice a difference.
Though not our favorite smart TV platform, the S90C's Tizen interface works well enough and gives you access to all of the best streaming services. And Samsung is the only TV brand that supports the Xbox Game Pass app directly on its TVs, which lets members stream Xbox games without a console. The TV also supports a smooth 144Hz refresh rate with a computer, which isn't something you'll find on rival LG and Sony models.
Samsung does sell more expensive OLED TVs that get even brighter, like the flagship S95C, but it's hard to beat the S90C's overall value.
*The 83-inch S90C doesn't use quantum dots, so it's not expected to match the color performance of smaller models.
Best OLED on a budget: LG B3
The LG B3 delivers pixel-level contrast at a lower price point than competing OLED displays.
B&H Photo
Pros: Solid price for an OLED, top contrast and black-level performance for the money
Cons: Not as bright as pricier OLEDs, less advanced processing than step-up models
Though you can find plenty of affordable QLED and LED displays, cheap OLED TVs are hard to snag. Currently, LG's B3 is the closest thing to a budget OLED. It's still a bit expensive at full retail price, but the 65-inch model is a good deal when it's on sale for $1,300 or less.
Like the more expensive OLEDs we recommend, the B3 offers an infinite contrast ratio with perfect black levels and wide viewing angles. On the downside, the B3 has a lower peak brightness of about 600-700 nits. HDR content still looks good, especially with Dolby Vision support, but the brightest highlights you see won't pop with the same vibrancy that you'd get on Samsung's S90C, Sony's A95L, or LG's pricier C2 and G3. The lower brightness also makes the B3 less suited for spaces with many windows that let in sunlight.
On the plus side, the B3 has a 120Hz panel and HDMI 2.1 ports, just like LG's step-up models. This means it can support high frame rate gaming on a PS5, Xbox Series console, or PC. It also supports VRR (variable refresh rate). And the TV's webOS platform gives you access to plenty of apps.
LG still sells an even cheaper OLED, called the A2, but it's an older 2022 model, so it's difficult to find in stores and online. However, Best Buy sometimes has the 48-inch A2 model for as low as $550, which is an amazing price. Just keep in mind that the A2 isn't as good for gaming since it only has a 60Hz screen.
Best QLED for budget buyers: Hisense U6K
Buyers who want a budget-friendly TV that doesn't skimp on HDR capabilities should look no further than the U6K.
Ryan Waniata/Insider
Pros: Cheapest TV with Mini LEDs, features quantum dots and local dimming
Cons: Limited brightness, refresh rate isn't high enough for advanced gaming, mediocre viewing angles, sluggish smart TV interface
The Hisense U6K is the most affordable TV of its kind. It has quantum dots and local dimming with a Mini LED backlight. The former feature enables a wide range of bright colors, while the latter gives the TV deep black levels. Mini LEDs are especially rare on a TV in this price range, and they enable more precise control over the panel's contrast levels.
You can often find the 65-inch U6K on sale for just $550, which is an incredible value. Sure, it has fewer dimming zones than step-up models like the U7 series, but the performance it delivers is nearly unmatched by rivals in this price range. Most budget TVs lack wide color support and often top out at about 300 nits, but the U6K offers an expanded color gamut and up to 600 nits of brightness. We generally recommend at least 800-1,000 nits for the best performance, but 600 is enough to start seeing the benefits of HDR.
However, gamers should keep in mind that the TV only has a 60Hz refresh rate rather than 120Hz. This means it can't support high frame rate gaming on a PS5 or Xbox Series X/S. The display's viewing angles are also mediocre, but that's to be expected for pretty much any TV in this class.
The U6K is a bit of an outlier in the TV market right now, hitting an especially appealing sweet spot between entry-level pricing and performance. There are cheaper TVs, but the U6K offers a big jump in image quality over other budget options while maintaining a low price.
The U7K is an excellent midrange QLED TV with a colorful image and great contrast control.
Ryan Waniata/Business Insider
Pros: Mini LEDs enable high contrast, quantum dots deliver a wide range of color, 144Hz refresh rate for smooth PC gaming
Cons: Viewing angles aren't great, some uniformity issues
Hisense's U7K is easily one of the best TVs you can buy for under $1,000. It offers a brighter picture and a higher refresh rate compared to the step-down U6K, but still costs less than a lot of similar TVs.
The U7K's QLED panel can deliver up to 1,000 nits of peak brightness, which is fantastic for a TV in this price range and nearly double what you get on the cheaper U6K. And the TV's Mini LED screen uses more dimming zones so you get better contrast control. During our testing, we saw deep black levels and didn't encounter any notable halos around bright objects.
When it comes to gaming, the TV has two HDMI 2.1 ports, so it can support high frame rate and variable refresh rate (VRR) with full 120Hz compatibility on a PS5 or Xbox Series X. Its refresh rate can even go up to 144Hz with a PC, which is especially rare for a set in this price range. You also get solid smart TV capabilities via the display's Google TV interface and Google Assistant remote, but navigation can be a little sluggish.
Compared to more expensive QLED TVs, the U7K does have a few drawbacks. HDR highlights can't get quite as bright, and you might notice some minor brightness fluctuations and uniformity issues here and there. The TV's viewing angles are also mediocre, so color and contrast degrade if you're sitting off to the side.
Still, it's hard to fault the U7K too much for these cons since it does so much right for such an amazing price.
Cons: Pricier than competitors, only two HDMI 120Hz ports, lacks 144Hz support for PC gaming
The Sony A95L OLED is the absolute best high-end TV you can buy. Like Samsung's OLEDs, it uses quantum dots to offer industry-leading color and contrast. But on top of that, the A95L boasts higher peak brightness levels and benefits from Sony's picture processing to produce superior image accuracy and upscaling.
The differences can be subtle, but the A95L edges out other premium TVs in this class, including the Samsung S95C and LG G3. And unlike Samsung OLEDs, it supports Dolby Vision, which gives the TV scene-by-scene guidance for how to render color and contrast when watching Dolby Vision content on popular services like Netflix and Disney Plus.
The A95L is also the brightest OLED we've ever tested. We measured a peak of 1,500 nits with the TV placed in its most accurate "Professional" mode. That's exceptional for a display of this type and just slightly higher than LG's G3. And though it doesn't reach the 200% increase that Sony touted before release, the A95L is 50% brighter than last year's A95K based on our measurements.
The TV's proprietary picture processing also does an excellent job of upscaling lower-quality sources, so cable TV and HD streams show fewer flaws. Sony's tech still leads the industry when it comes to delivering a truly accurate picture for the best home theater experience.
The A95L's Google TV operating system works well too, so you can stream all your favorite services with simple navigation. A handy voice remote is included with Google Assistant, and it has a convenient backlight that activates when you pick it up. Sony even includes a webcam for video calls and gesture controls.
The TV also has some nice design perks, including a stand that can be set up in one of two orientations: low profile, so the bottom of the screen is nearly flush with your entertainment console, or high profile, so the TV is lifted a bit to make room for a soundbar in front. And since this year's model uses left and right feet rather than a pedestal design, the low-profile option no longer causes the display to lean back.
As far as high-end TVs go, the A95L is the total package. It's a nearly flawless TV, with the only real drawbacks being that it has just two 120Hz HDMI ports and it doesn't support 144Hz with a PC. But if you have the funds and want the best picture quality that money can buy, the A95L is the TV to get.
Best 8K display: Samsung QN900C
We think 4K TVs are a much better value for the money, but there's no denying how gorgeous Samsung's 8K QN900C looks.
Steven Cohen/Insider
Pros: 8K panel offers higher PPI (pixels per inch) than 4K, incredibly high peak brightness, Mini LED backlight offers impressive dimming performance
Cons: 8K resolution benefits are hard to see, there's almost no native 8K content to watch
Samsung's QN900C is the company's top-of-the-line QLED TV. It boasts an 8K panel, which can deliver four times the total number of pixels compared to a 4K TV. It also uses a Mini LED backlight with exceptional local dimming capabilities to produce some of the best contrast and black-level performance we've ever seen on an LCD-based display.
The QN900C is also one of the brightest TVs you can buy. During our tests, it managed a peak of about 2,300 nits in Filmmaker Mode. This results in fantastic HDR images. And though it still can't compete with the infinite contrast ratio of an OLED, the QN900C's specular highlight performance has a bit more punch. Best of all, the TV is able to hit this high brightness while maintaining deep black levels with minimal blooming. Viewing angles are also superior to most rival QLED TVs, so colors and contrast degrade less when sitting off to the side.
Of course, what really differentiates the QN900C from Samsung's other high-end QLED TVs is its 8K screen, which offers a resolution of 7680 x 4320 versus the 3840 x 2160p resolution you'd get on a 4K TV. Though that is four times the resolution, the actual benefit of all those extra pixels is hard to see. Don't get us wrong, the QN900C is a razor-sharp display. But so are Samsung's top 4K TVs. The higher pixel density does give 8K sets a slight edge in clarity if you like to sit up close to a big display, but otherwise, we don't think 8K resolution is a selling point right now.
This is reinforced by the fact that there really isn't any native 8K content to watch. Outside some YouTube videos, everything you'll find on major streaming services, discs, or cable will be in 4K, HD, or SD. The QN900C does an excellent job upscaling these lower resolutions to 8K, but again, the results aren't dramatically better than what you'll see on a much cheaper 4K model.
But if you're set on getting an 8K TV, you can't go wrong with the QN900C. It's one of the best Samsung TVs you can buy, especially if you opt for a 75-inch model or larger. You're more likely to notice the subtle benefits an 8K panel can provide at that screen size, so we don't recommend considering an 8K TV smaller than that.
Best HDTV: TCL S3 Series
The TCL S3 is a solid HDTV for buyers who want a small display for basic viewing needs.
Amazon
Pros: Cheap price, reliable Roku smart TV platform, basic HDR processing
Cons: Mediocre viewing angles, doesn't support wide color, can't match contrast or black levels found on pricier TVs, 60Hz panel can't support high frame rate gaming
Buyers who just want a cheap HDTV in a smaller screen size should look no further than this affordable TCL display.
The S3 Series is a basic 1080p smart TV that ranges in size from 32 to 43 inches. At such small screen sizes, you'd be hard-pressed to see the full benefits of a 4K display, so the TV's Full HD resolution suits it just fine. Its smaller form factor also makes it a nice choice for cozier spaces like a bedroom.
When it comes to image quality, the S3 is nothing special. It doesn't use quantum dots or feature local dimming, so color, contrast, black-level performance, and brightness won't be anywhere near what you'd get with any of the more expensive TVs we recommend. It does technically support HDR10 playback, but the TV's specs aren't really capable of showing the benefits of that format, so we don't think HDR is all that useful on a TV in this class. However, the S3's basic picture performance gets the job done, especially if you just want something for casual viewing.
For smart TV streaming, the S3 uses the Roku OS. Roku's interface is one of our favorites thanks to its simplicity and overall reliability. It's not the most modern-looking platform, but it offers easy access to all of the most popular streaming services.
Home theater fans and gamers should look elsewhere, but buyers who need a cheap HDTV should be satisfied with the S3.
How we test TVs
Test patterns used by Sony to show off the A95K's wide color capabilities.
Steven Cohen/Insider
We selected picks for our best TV guide based on a combination of hands-on testing and research informed by extensive expertise in the home entertainment product space. We evaluate displays across a series of testing factors, including image clarity, contrast, high dynamic range capabilities, peak brightness, color range, viewing angles, smart TV features, and overall value.
We use an X-Rite iDisplay Plus colorimeter to measure a TV's brightness and use test patterns from the Spears & UHD HDR Benchmark 4K Blu-ray disc to evaluate other objective display capabilities.
We also rely on an assortment of clips from movies and TV shows to get a better feel for how a TV actually performs under regular use. Clips are selected to focus on sequences that help demonstrate a TV's black levels, highlight performance, color range, and clarity. We also watch a mix of native 4K, high definition (HD), and standard definition (SD) content to see how a TV handles various resolutions through streaming, cable, and Blu-ray players.
Smart TV features and navigation are also tested to determine how long it takes for apps to load and how reliable overall stability is. Voice search and digital assistant performance are taken into account as well, along with other extra perks like ambient modes, smart home control, and game streaming support.
TV FAQs
Samsung TVs use the Tizen operating system.
Steven Cohen/Insider
Should you wait to buy a new 2024 TV model?
Most TV brands announced their latest TV models at the CES tradeshow in January 2024. However, we're still waiting on specific pricing and release date details. Generally, new TVs start rolling out to stores in the spring, so we expect 2024 models to begin popping up for purchase in late March.
That said, 2023 TV models will remain available to buy until stock runs out. Though there are exceptions, performance upgrades are typically minor from year to year, and we expect 2024 models to launch for higher prices than their 2023 counterparts are currently selling for. With that in mind, we think 2023 TVs will remain the best value for the better part of the year.
When is the best time to buy a TV?
If you're shopping for a new TV, the best time to purchase a display is during big deals events like Black Friday, Cyber Monday, or Amazon Prime Day. TVs often drop to their lowest prices during these sales. You can also find big discounts in the weeks leading up to the Super Bowl and shopping events tied to holidays like the Fourth of July and Memorial Day.
However, TVs still get smaller discounts year-round, so it's not rare to find a solid deal even outside a big sales event. For current discounts, check out our best Super Bowl TV deals roundup and our ongoing guide to the best TV deals.
What TV brands should you consider?
There are lots of TV brands to choose from, but some are better for certain needs than others. Sony, Samsung, and LG are the cream of the crop if you're looking for the latest display technologies and best build quality. However, their midrange and entry-level TVs tend to be a bit overpriced compared to similar options from competing brands. If you want a high-end OLED or QLED TV, the above brands should be your first choice, but you can often get more bang for your buck from other companies.
For instance, Hisense, TCL, and Vizio all sell affordable mid-tier QLED TVs that offer similar, if not better, picture quality than comparable options from Sony, LG, and Samsung. You'll still get better build quality and fancier design perks from those more expensive brands, but these value-geared companies deliver advanced features like quantum dots and local dimming without breaking the bank.
Roku and Amazon have also launched midrange and entry-level TVs to compete with Hisense, Vizio, and TCL. Their top models are solid buys if you can snag them on sale, but otherwise, you can find options with slightly better specs for about the same price from other companies.
Buyers who just want a no-frills entry-level LED TV should also consider budget brands like Insignia and Toshiba. Both companies sell inexpensive 4K and HDTVs that use the Amazon Fire TV interface, and they tend to get heavily discounted during sales like Prime Day and Black Friday. Generally, we recommend paying a bit more to get a TV from one of the other brands we've already mentioned, but these displays are fine for casual viewing, especially if you want a smaller screen for a bedroom or dorm.
What size TV is best?
TVs come in various sizes, with some models offering options as small as 24 inches and others offering options as large as 100 inches or more. When deciding what size TV to get, you should consider a few factors, including the display's resolution, the size of the room it's going in, how close you plan to sit to it, and how much money you're willing to spend.
Typically, bigger screen sizes are pricier than comparable models in smaller sizes, and you'll need to have a big enough TV stand or wall to fit the TV you buy. Certain sizes are also better suited for certain resolutions.
For instance, HD resolution screens are still acceptable for smaller sizes of around 43 inches or under. In that range, it's difficult to see the benefits of a higher resolution from an average viewing distance. On sets 50 inches and larger, however, we recommend opting for a 4K set to get the best image quality, especially if you plan to sit close to your display. Meanwhile, the benefits of 8K resolution are best appreciated on extra-large TVs that are 75 inches or more.
Many companies use 65 inches as their flagship size to show off their best TV models, and we think this size offers a great balance between big-screen immersion and value without getting too big for most living rooms.
Pretty much any new TV you buy in 2024 will be a smart TV with built-in support for accessing various streaming services. However, different brands use different smart TV operating systems (OS).
Here's a breakdown of popular smart TV platforms and the brands that use them:
There are slight differences in the selection of apps across each service, but every major smart TV platform offers access to all the most popular streaming services. They all deliver similar features as well, but the style of navigation, personalization options, and extra perks all vary.
In general, we like Roku's interface the best since it's the most straightforward and reliable of the bunch. However, its design is a little outdated compared to other platforms that offer a more slick, content-focused style.
Which smart TV OS is best for your needs really comes down to personal preference and whether you're already plugged into a smart home ecosystem. For instance, a Google TV or Fire TV will pair more seamlessly with existing Google or Amazon accounts and devices you might already own.
If you don't like the interface that comes built into your TV, we recommend checking out our guide to the best streaming devices. You can choose a stand-alone streaming device with whatever OS you prefer. Stand-alone streaming players also tend to offer snappier performance than built-in smart TV interfaces. Roku and Fire TV devices are frequently on sale for as little as $20.
What's the difference between OLED, QLED, and LED TVs?
If you buy a TV in 2024, chances are it will be branded as one of four primary display types: OLED, QD-OLED, QLED, or LED. Though performance varies depending on which specific model you buy, each technology has its own strengths and weaknesses that could make it better suited for different kinds of viewers.
Here's a rundown of the pros and cons for each:
*LG's G3 OLED TV uses Micro Lens Array (MLA) technology, which enables it to match the peak brightness of top QD-OLED TVs.
*Sony still sells midrange and high-end TVs branded as just "LED" rather than "QLED." Some top Sony LED TVs include local dimming, Mini LEDs, and wide color support, which puts them in the same class as top QLEDs from other brands. But because Sony doesn't use "quantum dot" terminology for its wide color tech, it doesn't brand these TVs as QLED.
Should I be worried about burn-in on my TV?
If you leave a static image on your TV for too long, some displays are susceptible to an issue called burn-in. When burn-in occurs, a faint outline of an image gets permanently stuck on your display. Thankfully, burn-in is rare on modern TVs, so most people don't need to worry about it. However, there are some considerations you should be aware of.
First and foremost, OLED is the only current TV technology that is prone to burn-in. Though LCD-based TVs, like QLED and LED, are not 100% immune to burn-in, cases are so rare that they're not considered to be at risk like an OLED TV. But while OLED shoppers should be mindful of this risk, all OLED TVs have built-in features designed to prevent burn-in, including pixel-shift modes and pixel-refreshers.
Websites like Rtings have done long-term burn-in tests with various OLED models. Though their results do prove that burn-in can technically occur on even the best OLED TVs, their tests reveal that it's not really an issue for people with regular viewing habits. Burn-in only happens in extreme situations, like if you just watch the same cable channel with the same logo at the bottom of the screen all day long.
I've owned an LG CX OLED TV for over two years. I stream various services, watch cable TV, and play video games (which have plenty of static elements) regularly, and the TV shows no signs of burn-in. Unless you're someone who plans to stay tuned to the same cable news channel 24/7, we don't think burn-in should be a primary factor when deciding between an OLED TV or another display type.
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