It was all smiles for the first customer in line at an Apple Store in San Francisco.
Employees prepared for a rush of customers at Apple stores across the country as lines formed outside.
Across the country, Apple's Tim Cook and Deirdre O'Brien visited New York City's flagship Apple Store for the launch.
They greeted customers and fans eager for the launch.
Dozens of people waited in the early morning hours before the store opened to secure their spots in line.
The store was packed with people looking to purchase the $3,500 headset...
...or try a free demo of the device.
Employees at the Apple Store celebrated the first customer to buy the new headset.
An hour after opening, the line outside the store finally slowed down.
As the weather took a turn and the first rush of customers secured their Vision Pros, the line outside the flagship store in New York City started to wind down around 9 a.m. Eastern. Small rushes continued to form above the stairwell as customers came in and out of the store.
Other Apple Stores also had lines, though not necessarily as long.
When Business Insider's Jordan Hart arrived at a downtown Brooklyn Apple Store shortly before it opened Friday morning, there were only around 10 people in line. Check out her experience doing a demo of the Vision Pro here.
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