Former President Donald Trump celebrates at his election night event in Columbia, SC.
AP Photo/Andrew Harnik
Former President Trump's primary victory in South Carolina was widely expected.
The root of those expectations were his appeal with evangelicals and rural voters.
According to Edison Research exit polling, Trump also won among every age group in the GOP primary.
Former President Donald Trump's South Carolina primary win over former UN ambassador Nikki Haley was the culmination of a longstanding effort by the ex-president to cut off his potential and eventual rivals as he seeks to win back the White House.
Despite Haley serving as South Carolina's governor for six years, Trump eventually won the critical primary contest by over 20 points, reflecting his continued appeal among GOP voters — especially among the state's strong conservative base.
From Trump running up the score in rural regions of the state to his overwhelming support with evangelical voters, here are five major factors that contributed to his South Carolina victory:
Trump won big with Republican voters
Supporters listen to Trump at a South Carolina rally.
Win McNamee/Getty Images
While some Republicans griped that Haley was seeking to court independents and Democrats in addition to GOP voters, South Carolina's open primary system allowed for such a campaign.
Even with that system in place, Trump still won the Republican primary because he won overwhelmingly with — guess who? — Republican voters.
Former President Donald Trump waves to supporters after a rally in North Charleston, SC.
Win McNamee/Getty Images
One of the most interesting phenomenons of Trump's victories in the Iowa caucuses and the South Carolina primary is the former president's enduring support with evangelical Christians.
In South Carolina, where evangelicals have long held immense sway in local GOP politics, they were all in for Trump this year, giving him 72% of their votes, compared to 27% for Haley.
And evangelicals made up well over a majority — 61% — of the primary electorate, per Edison Research.
Trump cleaned up with working-and-middle class voters
Republican presidential candidate and former President Donald Trump gestures to audience members as he leaves a "Get Out The Vote" rally at Coastal Carolina University in Conway, SC.
Win McNamee/Getty Images
In recent years, there have been widening disparities in candidate support and the income levels of voters, with working-class voters increasingly shifting toward conservative Republicans, while upper-income voters have continued to embrace center-right Republicans while also becoming more receptive to Democrats.
Trump performed strongly with voters with making under $50,000 (73% to 26%) and between $50,000 and $99,999 (62% to 37%).
And Haley nearly beat out Trump (48% to 52%) with voters making over $100,000.
The former president's best-performing age group? Voters aged 17-29, who backed him over Haley 66% to 32%.
In South Carolina, seventeen-year-olds can vote in primaries if they turn 18 by the general election.
Suburban and rural voters backed the former president
Former President Donald Trump.
AP Photo/Charlie Neibergall
In the South Carolina primary, Haley won voters in urban jurisdictions by 11 points (55% to 44%).
But they only made up 8% of the GOP primary electorate.
On the other hand, Trump easily won among suburban voters (62% to 38%) and rural voters (66% to 34%).
Suburban voters comprised 71% of the primary electorate, while rural voters comprised 21% of primary voters.
According to Pew Research, Trump struggled with suburban voters overall in the 2020 general election, with President Joe Biden winning this group by 11 points (54% to 43%).
In recent years, many of the voters moving to South Carolina's suburban communities have shifted those areas to the right, so the state's primary results may not reflect a larger trend regarding suburban voters.
Still, both Trump and Biden will seek to win over this critical voting bloc in November.
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