Apple
- The Apple Podcasts app is free to use.
- If you're a podcaster, you can submit episodes and track performance in the app.
- To download podcast episodes, do it in Apple Podcasts — not iTunes.
If you use Apple Podcasts because it was automatically on your iPhone when you bought it, you're not alone.
But the platform has tons to offer, including podcasts numbering in the millions, personalized recommendations, subscriptions for even more content from creators, and more.
Plus, if you're a podcaster yourself, you can submit your episodes to Apple Podcasts, monitor your listeners' behavior, and even monetize through a subscription.
Here's a breakdown of how Apple Podcasts works.
Is the Apple Podcasts app free?
The Apple Podcasts app is free to use, and many podcasts are free to listen to as well.
However, creators can set up subscriptions on Apple Podcasts, which would reserve certain episodes for paying subscribers. The subscription model gives podcasters an opportunity to monetize their content and offer special features, like ad-free listening or early access to new content as bonus benefits for subscribers.
How do I access Apple Podcasts?
You can listen to Apple Podcasts on your phone, Mac, iPad, Apple Watch, HomePod, Apple TV, and CarPlay. All of these Apple products come equipped with the Apple Podcasts app — no need to download anything.
Anywhere you've enabled Siri, you can simply ask to start playing your favorite podcasts. And if you're going to be somewhere without cell service or wifi access, you can download episodes for offline listening.
How does Apple's podcast subscription work?
As a listener, there are a few different ways to subscribe.
You can subscribe to an individual podcast you love, which may give you access to additional bonus episodes, an ad-free experience, or other goodies. Depending on the podcast, you may get a certain period free of charge before you start paying.
Alternatively, you can subscribe to a podcast channel featuring podcasts curated to your tastes.
As a creator, you can set up a subscription model for your podcast to help you earn money and create a "premium experience" for fans of your show.
You can set the price for your subscription and choose various benefits for your fandom, including ad-free episodes, bonus content, and access to the episode archive. Entice listeners to sign up for a subscription with a free trial period and give them the option to pay annually to lock them in for a year of subscriber benefits.
Apple says that high-performing podcasts can convert 10% or more of their listeners to paid subscribers, and subscriptions can boost audience numbers, increase listens and shares, and keep listeners coming back for more.
Apple Podcasts Connect
Apple Podcasts Connect is an online dashboard where creators manage their podcasts and episodes.
Use Apple Podcasts Connect to submit podcasts, manage episodes, set up subscriptions and promotions, and more.
Apple Podcast charts
Apple Podcast charts rank podcasts using metrics like top shows, top episodes, top shows for subscribers, top channels, and more.
The ranking system uses a podcast's number of listeners, number of followers, and listener episode completion rate to determine its place on the list. Podcast ratings, reviews, and share data are not included in the calculation for rankings.
Charts make it easy for listeners to find podcasts that fit their interests. The list is always changing and will be specific to your local market.
You previously could download podcast episodes on iTunes, Apple's media player and library. But you'll now do all of your podcast listening in Apple Podcasts.
Apple Music does not have podcasts — all podcast content lives on Apple Podcasts.
from All Content from Business Insider https://www.businessinsider.com/apple-podcasts
via gqrds
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.