Friday, July 24, 2020

Data shows how Amazon and Hulu are on an ad spending spree to win the streaming wars

Hi! Welcome to the Advertising Insider daily for July 24. I'm Lauren Johnson, a senior advertising reporter at Business Insider, and back to this newsletter after a few days of vacation in the Colorado mountains. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com

Today we look at the advertising spend from the streaming wars, VCs' picks for gaming startups to watch, and TikTok's $200 million pledge for creators.


Amazon Prime Video and Hulu have outpaced their rivals in buying TV ads in 2020, as they compete with new streaming services for subscribers

Read the full story here.


VCs pick 4 gaming startups to watch in 2020 as interest in the sector surges amid the pandemic

Read the full story here.


TikTok establishes $200 million US-based fund to support content creators

Read the full story here.


More stories we're reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at ljohnson@businessinsider.com and subscribe to this daily email here.

— Lauren

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source https://www.businessinsider.com/business-insiders-biggest-advertising-and-media-stories-for-july-24-2020-7

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